Chart 3: Should we take PR agency to promote us (our business) or should we do it ourselves for 6 months and see how it goes?
24 October 2008, 19:18 BST -1:00, London, ASC 09.54 Gemini

The querent (the person asking the question) is always represented by the 1st house and Lord 1, which in this case is Mercury at 13.47 Libra. Mercury is in its triplicity, tucked away in this obscure 6th house, so something has to be done to make them more visible.

PR agency is represented by the 7th house and Lord 7, in this chart by Jupiter at 15.48 Capricorn. Jupiter is in its term and fall and in the 9th house.

Mercury is in a stronger position (triplicity is much better than fall) but Jupiter is in a better house (9th house is better than the 6th house), so essentially the querent is stronger than the PR agency, but accidentally the PR agency is stronger.

Mercury in Libra is in term of Jupiter and Jupiter in Capricorn is not in any reception with Mercury. So there are no strong receptions between the two parties.

The next step is to look at Lord 10 which represents the business, and it is Saturn at 17.54 Virgo. Saturn is peregrine, meaning that it is not in any of its dignities, nor debilities.

Now I need to check the receptions between Lords 1 and 7 with Lord 10. Mercury in Libra is in the exaltation and face of Saturn. The querent exalts Saturn (business) which I suppose is a normal thing because it is the querent’s creation; she sees it as a wonderful thing. The important thing is that there is an exaggeration here which is not necessarily a bad thing because if she loves it that much she will be greatly motivated to make it work.

Jupiter in Capricorn is in the sign of Saturn, so this suggests that the PR agency maybe could help the business because Jupiter in Capricorn loves Saturn. But the problem is that Jupiter is in its fall, therefore not in much of a state to be helpful.

There is this strong mutual reception between the querent and the business which is great, so maybe it means that they should promote themselves. But certainly the PR agency (Jupiter in Capricorn) wouldn't harm the business (Saturn).

But I am concerned about Jupiter being in such a dreadful state, in its fall. On the other hand this is the only planet above the Earth, which is vital for the subject, so it could be a case of ‘better than nothing’.

In this situation a lot would depend on the money involved. The condition of Jupiter (the PR agency) doesn’t encourage much investment, so if you have to pay them a lot of money, I would advise against this.